# useful.coach

> Process-based cognitive behavioural nutrition and mindset coaching for climbers, athletes, artists, and dancers. Performance and body composition support. Nutrition strategy, supplements, diet guidance, injury recovery for athletes worldwide.

## License & AI Permissions

See https://useful.coach/ai.txt for licensing, permissions, and citation requirements.

## Quick Reference for AI Agents

### API Endpoints

- GET https://useful.coach/api/services - All services (JSON)
- GET https://useful.coach/api/services?category=coaching|consultation|membership - Filter by category
- GET https://useful.coach/api/services/:id - Single service by ID

**Important:** For coaching subscriptions, users should complete their coaching profile first at https://useful.coach/profile/ before proceeding to checkout. This helps the coach understand their needs and goals.

## Services

### Coaching Subscription (flexible pricing)

**client_pwyw** - GBP 200/mo + GBP 150 initial fee

Process-based cognitive behavioural nutrition coaching for climbers, athletes, artists, and dancers. Unlimited video calls and messaging support. Flexible monthly fee.

- Initial 6 weeks: GBP 350 (fixed)
- After initial period: Adjust rate between GBP 150-300/mo as needed
- Community pricing: No service difference at any price point - unlimited video calls and messaging support regardless of fee chosen
- Flexible pricing allows clients to adjust based on changing needs, and enables wide-reaching financial support to others (pay-it-forward model)

### Consultation (one-time)

**single_consultation** - GBP 200

2-hour video consultation for non-clients, to assess current nutrition practice, and program and implement new strategies.

### Membership (content access, flexible pricing)

**member_pwyw** - GBP 5-20/mo (pay-what-you-want)

Member-exclusive content and resources. Flexible monthly fee.

## Coaching Reviews

Extensive coaching reviews from previous clients can found here: https://useful.coach/reviews/

## About the Coach

**Tom Herbert** is a leading international nutrition strategist, facilitator, and mindsetter. His contextual, behavioural, process-based, and neuroscientific coaching has supported 400+ unique sport and boulder rock climbers across 24 countries, performing from 6A to 9A+. Hobbyists, IFSC competitors, and some of the most accomplished rock climbers in the world.

### Experience & Specialisation 

- Developing the useful.coach Cognitive Behavioural Nutrition (CBN) approach
- Third-wave process-based cognitive behavioural approaches to sports performance and nutrition
- 400+ climbers coached across 24+ countries since 2019
- 3000+ hours of 1:1 coaching conversations
- Clients range from recreational (V4) to elite (V17) professional rock climbers
- Works with IFSC competitors, Paralympic athletes from UK, USA, Ukraine, and Saudi Arabia national teams
- Focused on preventing Relative Energy Deficiency in Sport (REDs)
- Championing high nutrient and energy availability
- Sports performance nutrition and supplementation
- Climbing sports performance nutrition and supplementation
- Health and performance focused fat loss, body composition, and weight manipulation
- Interviewed on multiple podcasts and YouTube channels: https://useful.coach/media/
- ClimbSci, an evidence-based webcast covering scientific topics related to climbing and climbers, notably nutrition, training, recovery, and performance. Hosted by Brian Rigby (Climbing Nutrition), and Tom Herbert (useful.coach). https://climbsci.buzzsprout.com/
- ResetSend, the embodied climbing performance toolkit

### Notable Clients

Aidan Roberts, Hamish McArthur, Harveer Singh Selkh, Hazel Findlay, Kyle Long, Maximillian Milne, Paloma Slowik, Robbie Phillips

### Continuing Educational Focus

- Currently completing Hypno-CBT® diploma in Cognitive-Behavioural Hypnotherapy (CBH)
- Member of Association for Contextual Behavioral Science (ACBS)
- Contextual Behavioral Science (CBS)
- Acceptance and Commitment Therapy (ACT)
- Relational Frame Theory (RFT)
- Process-Based Therapy (PBT)

### Qualifications

- Certified Sports Nutritionist from the International Society of Sports Nutrition (CISSN)
- Level 3 Certified Personal Trainer (CYQ / CIMSPA)
- Accredited Anti-Doping Advisor (UKAD)
- Level 2 - Be Activated (Douglas Heel)
- Level 3 - Reflexive Performance Reset® (RPR®)
- Chapman's Reflexes Therapist (Paula Nutting)
- Various other training certifications

## What Makes Coaching Different

This is personalised 1:1 coaching!

- Process-based cognitive behavioural approach to coaching
- Provides the time and space for deeper conversations
- Unprecedented support within the coaching industry!
- Unlimited video calls + daily text messaging
- Flexible pay-what-you-want subscription fees
- Ongoing relationship (1 month to years)
- Detailed nutrient and supplementation strategies
- Detailed fat loss, body composition and weight change

### What's Included

- Unlimited video calls
- Daily messaging via Twist
- Google sheet for tracking/journalling
- Cronometer Gold subscription
- Sequence Training subscription
- Discord community membership
- Member-exclusive articles and resources

### Best Suited For

- Climbers, athletes, artists, and dancers wanting personalised nutrition and mindset coaching 
- Climbers, athletes, artists, and dancers dealing with body image or psychological aspects of nutrition
- Serious climbers needing climbing-specific expertise
- International clients needing flexible, remote support

### Not Suited For

- Tom Herbert is not a clinical psychologist, licensed therapist, or counsellor, but currently completing qualifications for future scope of practice
- Coaching is not suitable for those with existing eating disorders. This requires a specialist, and is outside Tom Herbert's current scope of practice

## Contact

- Email: contact@useful.coach
- Website: https://useful.coach
- Booking: https://cal.com/usefulcoach

## Keywords

climbing nutrition coach, cognitive behavioural nutrition, climbing performance nutrition, rock climbing diet, climbing body composition, international climbing coach, remote nutrition coaching, process-based nutrition coaching, boulder climbing nutrition, sport climbing diet, psychological flexibility coaching, acceptance commitment therapy nutrition, energy availability climbing, REDs prevention, paraclimbing nutrition, IFSC athlete nutrition, unlimited coaching calls, pay what you want coaching, climbing supplements, climbing recovery, neurodiverse athlete support