Coaching now open for climbers, athletes, artists, and dancers!

useful. Contextual Behavioural Nutrition

Sports nutrition and mental performance coaching for climbers, athletes, artists, and dancers

Michelangelo's David, Galleria dell'Accademia, Florence

Tom Herbert is a leading international nutrition strategist, facilitator, and mindsetter. His contextual, behavioural, process-based coaching has supported 440+ unique sport and boulder rock climbers across 43 countries, performing from 6A to 9A+. Hobbyists, IFSC competitors, and some of the most accomplished rock climbers in the world. In 2026, he brings his experience and unique coaching model to support other athletes, artists, and dancers!

If you have any questions about coaching, book an Exploratory call <–


Supporting your journey

useful. coaching is £350 for the initial 6-week package, providing unlimited video calls and messaging support. Then continue monthly with the flexible, pay-what-you-want subscription.

Climbing Nutrition

Dance Nutrition

Coaching for real life

Your life doesn't fit in an app, and your plans will change. useful. coaching isn't a download or book, it's real-time, process-based support, to build physical resilience and psychological flexibility for making values-based choices in an unpredictable world.

Read reviews from previous clients

Brain, body, behaviour

Your physiology, thoughts, emotions, and behaviour all form an interconnected system. useful. coaching applies contextual behavioural science principles to nutrition coaching for in-depth sustainable change.

Eat, train, adapt, repeat

Expand your capacity by managing your "load, stress, strain", applying the best evidence-based nutrition and supplement strategies—"substrates and signals" to perform better, sleep deeper, recover faster, and achieve your unique optimal body composition. useful. coaching integrates Acceptance and Commitment Therapy (ACT), Exposure and Response Prevention (ERP), and Cognitive-Behavioural Hypnotherapy.

Build your body for purpose

Your body is not a ledger—it does not keep track of your energy and nutrition needs the way you think. Learn how your body (+ brain) is a dynamic "weather system" which allostatically adapts to meet your ever-changing demands. Find freedom in understanding nutrition science, and being able to eat in a flexible, relaxed way with no food off-limits. Truly know the difference between body weight and body fat change, without impacting recovery and performance. Learn to navigate body-image, self-image, and self-efficacy.

Coaching not consultations

You get unparalleled support with direct messaging and unlimited video calls—we meet as often as you need. Your success is built through our ongoing conversations, solution-focused coaching, and guidance whenever you need it with no time limits.

Climbing Nutrition

Dance Nutrition

Open Articles

You are probably going to diet anyway…

The question is not whether you will restrict food, but how and why.

What is fat gain?

Mass, energy, and where fat actually goes.

Can coaching fat loss lead to disordered eating?

Does dieting climbers enable orthorexic or disordered eating behaviour?

Eat Rice Train Repeat

The first rule of rice club… do talk about rice club

Coaching Reviews

Trusted worldwide…

When I booked the coaching, I was expecting nutrition coaching for my climbing performance, but what I got was so much more. I can laugh, I can cry, I can talk about my fears, my goals and successes. Your coaching is so valuable to me.

Katharina, Austria

Tom did not just hand me a diet plan, he equipped me with strategic nutritional tools and taught me how to use them. He also offered a safe space for me to share when I was feeling low with respect to body image or performance and never failed to remind me that that's life and we are not robots, things happen, and even simply from a scientific perspective, one day off will not reverse all the progress.

Ellie, UK

I still hold that working with you for that period is one of the most valuable things I've done for health and climbing, as I'm a lot more confident that what I'm putting in my body is working for me in the best way possible. (Longhope Direct, E10/7a)

Robbie Phillips, UK