Tom Herbert is a leading international nutrition strategist, facilitator, and mindsetter. His contextual, behavioural, process-based coaching has supported 440+ unique sport and boulder rock climbers across 43 countries, performing from 6A to 9A+. Hobbyists, IFSC competitors, and some of the most accomplished rock climbers in the world. In 2026, he brings his experience and unique coaching model to support other athletes, artists, and dancers!
If you have any questions about coaching, book an Exploratory call
Coaching is £350 for the initial 6-week package, providing unlimited video calls and messaging support. Then continue on the flexible £100-£200 per month subscription. Conversation is the foundation of coaching, and we meet as often as you want, no matter the fee you choose.
Climbing Nutrition
Dance Nutrition
Your life will never fit in an app, and your plans will always change. useful. Contextual Behavioural Nutrition isn't a book, consultation, or fixed set of check-ins; it's real-time, process-based sports nutrition coaching, with unlimited video calls and messaging support. Together we find workable actions across your nutrition, training, and daily life, building your physical resilience and psychological flexibility to make values-based choices in an unpredictable world.
Read reviews from previous clients
Coaching draws on contextual behavioural science, recognising that our physiology, thoughts, emotions, and behaviour form an interconnected system. Positive change comes not only from addressing each element, but also from the patterns and processes that shape how we relate and respond within this system. Coaching integrates principles from Acceptance and Commitment Therapy (ACT), Exposure and Response Prevention (ERP), and Cognitive-Behavioural Hypnotherapy (CBH).
Understand the concept of "substrates and signals", how food is more than just energy, and apply the best evidence-based nutrition and supplement strategies. Increase your physical and mental performance, training volume, sleep quality, and speed of recovery using the useful. Adaptive Capacity Framework: a biopsychosocial model of load, stress, strain, and capacity.
Your body is not a ledger; it does not keep track of your energy and nutrition needs the way you think. Learn how your body is more like a dynamic "weather system" that allostatically adapts to meet your ever-changing demands. Find freedom in understanding nutrition science, and being able to eat in a flexible, relaxed way with no foods off-limits. Learn the important difference between body weight and body fat change, and how to diet with purpose and without impacting recovery and performance. Understand how to navigate body image, self-image, self-worth, and self-efficacy.
You get unparalleled support with unlimited video calls and messaging: we meet as often as you need. Your success is built through our ongoing conversations, process-based coaching, and guidance whenever you need it.
Climbing Nutrition
Dance Nutrition
Open Articles
The question is not whether you will restrict food, but how and why.
Mass, energy, and where fat actually goes.
Does dieting climbers enable orthorexic or disordered eating behaviour?
The first rule of rice club… do talk about rice club
Coaching Reviews
Trusted worldwide…
When I booked the coaching, I was expecting nutrition coaching for my climbing performance, but what I got was so much more. I can laugh, I can cry, I can talk about my fears, my goals and successes. Your coaching is so valuable to me.
Katharina, Austria
Tom did not just hand me a diet plan, he equipped me with strategic nutritional tools and taught me how to use them. He also offered a safe space for me to share when I was feeling low with respect to body image or performance and never failed to remind me that that's life and we are not robots, things happen, and even simply from a scientific perspective, one day off will not reverse all the progress.
Ellie, UK
I still hold that working with you for that period is one of the most valuable things I've done for health and climbing, as I'm a lot more confident that what I'm putting in my body is working for me in the best way possible. (Longhope Direct, E10/7a)
Robbie Phillips, UK