Rock climbing performance, climbing sport longevity, and your optimal climbing body composition are ultimately the product of the quality and consistency of your training and recovery. The purpose of useful. coaching is developing physical resilience and psychological flexibility—the capacity to handle what both your life and sport demand of you, supporting your highest workloads possible, enabling you to do more, and recover faster than anyone else.
Coaching Services
Coaching is available internationally, remotely online, with daily messaging, and unlimited video calls!
useful. / unlimited
Coaching is £250 for 6 weeks — can be extended monthly from £200, decreases in price each month (2nd, 3rd…), then remains £100 per month indefinitely.
| Period | 6 wks | 1st | 2nd | 3rd | 4th | ∞ |
|---|---|---|---|---|---|---|
| Payment | £250 | £200 | £175 | £150 | £125 | £100 |
Discounts available with upfront payment.
| Package | 3 Months | 6 months |
|---|---|---|
| Payment | £550 | £850 |
Pricing model updated 1 May, 2025.
Comprehensive nutrition and cognitive skills coaching tailored for climbers. Integrating cutting-edge nutrition, supplementation, and somatic strategies to support climbing performance, strength and conditioning cycles, injury recovery, sleep quality, body composition goals, project preparation, and competition readiness.
- Cognitive Behavioural Nutrition
- Unlimited video calls, we meet as much as you want!
- Direct text messaging, for weekly correspondence and collaboration
- Google sheet for nutrition programming, training, event, and weight journaling
- Over 25,000 words of online coaching documentation and resources
- Discord community membership
- Cronometer Gold Subscription, the most accurate, comprehensive nutrition tracking app
- Sequence Training Subscription (optional), climbing and training scheduling and tracking platform
- Free access to subscriber articles and resources
- Free seats to upcoming online events, workshops, AMA
Why work with Tom Herbert?
Since 2019 Tom Herbert has supported a mix of over 400 professional and amateur sport and boulder rock climbers across 24 countries, performing from V4 to 9a+. Hobbyists, international competitors, and some of the most accomplished rock climbers in the world.
Tom has worked with a number of professional IFSC ranked competition climbers and paraclimbers representing the UK, USA, Ukraine, and Saudi Arabia national teams. Outside the competition circuit, he continues to support climbers pushing the highest limits of their sport.
useful. coaching has supported athletes working with: Camp4 Human Performance, Kaizen Climbing Coaching, Lattice Training, Natasha Barnes, Power Company Climbing, Precision Climbing, ROAP coaching, and many more independent coaching providers.
An outlier amongst his peers, contrasting the standard consultation model, Tom’s conservation-led “long-form coaching”, provides unlimited coaching video calls rather than limited check-ins, allowing the time for ongoing open and relaxed conversation, and the space for deeper discussion. Over 2500 hours of conversation in the last 4 years!
With a genuine interest in people and their stories, his empathetic and patient approach has seen him supporting transgender athletes, neurodiverse individuals, and those with disordered eating backgrounds.*
In furthering his support development, Tom is studying Cognitive-Behavioural Hypnotherapy (CBH), Acceptance & Commitment Therapy (ACT), Cognitive Behaviour Therapy (CBT), and Rational Emotive Behavior Therapy (REBT).
*Please be aware that coaching is not suitable for those who have existing eating disorders. This specific counselling and therapeutic work requires a specialist, and is outside of Tom Herbert’s current scope of practice.
Want to ask if coaching right for you, or any questions? contact@useful.coach
Notable Clients
- Kyle Long – USA Paraclimbing Team, LA28 Paralympic Games preparation
- Rowaida Alerwi - Silver Medalist, Saudi Games 2023
- Abdulrahman Abughazala - Finalist, Saudi Games 2023
- Jo Neame – Great Britain team
- Harveer Singh Selkham – Great Britain Junior team
- Paloma Slowik – USA Climbing Youth team selection
- Hazel Findlay – Esclatamasters (9a / 5.14d) at Perles, Spain
- Robbie Phillips – Longhope Direct (E10 / 7a) at St John Head, Scotland
- Aidan Roberts – Ongoing projects
- Hamish McArthur – 2022 World Championship Season
- Maximillian Milne – 2022 World Championship Season
- Fedir Samoilov – 2021 World Championship Season
- Anoushe Husain – Guinness World Record
What is Cognitive Behavioural Nutrition?
useful. coaching approach draws on cognitive behavioural theory—that our physiology, thoughts, emotions, and behaviour are interconnected, each influencing and being influenced by the other. That positive change can be made to the whole system, by changing the individual components. Read more about the cognitive behavioural approach to nutrition coaching.