Rock climbing performance, climbing sport longevity, and your optimal climbing body composition are ultimately the product of the quality and consistancy of your training volume and recovery. The purpose of useful. is supporting your highest workloads possible, providing you the strategies to do more, and recover faster than anyone else.
When I booked the coaching, I was expecting nutrition coaching for my climbing performance, but what I got was so much more. I can laugh, I can cry, I can talk about my fears, my goals and successes. Your coaching is so valuable to me.
Katharina, Austria
Cognitive Behavioural Nutrition will be opening for non-climbers soon! If you are interested in receiving emails regarding when coaching slots will be available, subscribe to my newsletter.
Coaching Services
Coaching available internationally, online, and offers direct text messaging, and unlimited video calls!
useful. / unlimited
£400 for 6 weeks
Continue coaching from £125 per month!
- Cognitive Behavioural Nutrition
- Unlimited video calls, we meet as much as you want!
- Direct text messaging, for weekly correspondence and collaboration
- Google sheet detailing nutrition programming and strategies
- Over 25,000 words of online coaching documentation and resources
- Cronometer Gold Subscription, the most accurate, comprehensive nutrition tracking app
- Sequence Training Subscription, climbing and training scheduling and tracking platform
- Free access to paywalled articles and resources
- Free seats to online events, workshops, AMA
- UK only / Discounted DEXA and 3D body composition analysis
- UK only / Discounted blood testing and health biomarker profiling
- UK only / Discounted RMR, VO2 Max metabolic testing
Always happy to discuss pricing and payment plans privately based on your circumstances, just ask. contact@useful.coach
useful. / consultation
£200 for 2 hours
Can be converted to coaching later!
A single deep dive video call, where we go over your current nutrition, lifestyle, and training plan. I help you identify what may be limiting you and what you can optomise. Bring all your questions, ponderings, and thoughts.
After this consulation you can continue as a coaching client with unlimited video calls for £200 per month, or adjust your coaching subscription to the support level you need. See extension pricing below.
You will be redirected to book your call automatically after payment through Stripe. Any questions, contact@useful.coach
Extend your coaching time
Coaching is £400 for 6 weeks, providing unlimited video calls, and will automatically renew at £200 per month.
After your initial 6 weeks, you can adjust your subscription service…
- £125 per month for full coaching services, and one hour video call
- Additional calls can be added for £25 per call hour, e.g., £150 for 2 hours
Returning clients
If you would like to work together again in the future…
- £200 for unlimited calls for the first month, then you can adjust your subscription as detailed above.
Please email contact@useful.coach, to let me know if you want to return.
Why work with Tom Herbert?
Since 2019 Tom Herbert has supported a mix of over 350 professional and amateur sport and boulder rock climbers across 24 countries, performing from V4 to 9a+. Hobbyists, international competitors, and some of the most accomplished rock climbers in the world.
Tom has worked with a number of professional IFSC ranked competition climbers and paraclimbers representing the UK, USA, Ukraine, and Saudi Arabia national teams. Outside the competition circuit, he continues to support climbers pushing the highest limits of their sport.
useful. coaching has supported athletes working with: ROAP coaching, Lattice Training, Power Company Climbing, Camp4 Human Performance, Precision Climbing, Kaizen Climbing Coaching, Natasha Barnes, and many more independent coaching providers.
An outlier amongst his peers, contrasting the standard consultation model, Tom’s conservation-led “long-form coaching”, provides unlimited coaching video calls rather than limited check-ins, allowing the time for ongoing open and relaxed conversation, and the space for deeper discussion. Over 2300 hours of conversation in the last 4 years!
With a genuine interest in people and their stories, his empathetic and patient approach has seen him supporting transgender athletes, neurodiverse individuals, and those with disordered eating backgrounds.*
In furthering his support development, Tom is studying Cognitive-Behavioural Hypnotherapy (CBH), Acceptance & Commitment Therapy (ACT), Cognitive Behaviour Therapy (CBT), and Rational Emotive Behavior Therapy (REBT).
*Please be aware that coaching is not suitable for those who have existing eating disorders. This specific counselling and therapeutic work requires a specialist, and is outside of Tom Herbert’s scope of practice.
Want to ask if coaching right for you, or any questions? contact@useful.coach
Notable clients
- Kyle Long – USA Paraclimbing Team, LA28 Paralympic Games preparation
- Rowaida Alerwi - Silver Medalist, Saudi Games 2023
- Abdulrahman Abughazala - Finalist, Saudi Games 2023
- Jo Neame – Great Britain team
- Harveer Singh Selkham – Great Britain Junior team
- Paloma Slowik – USA Climbing Youth team selection
- Hazel Findlay – Esclatamasters (9a / 5.14d) at Perles, Spain
- Robbie Phillips – Longhope Direct (E10 / 7a) at St John Head, Scotland
- Aidan Roberts – Ongoing projects
- Hamish McArthur – 2022 World Championship Season
- Maximillian Milne – 2022 World Championship Season
- Fedir Samoilov – 2021 World Championship Season
- Anoushe Husain – Guinness World Record
What is Cognitive Behavioural Nutrition?
useful. coaching approach draws on cognitive behavioural theory—that our physiology, thoughts, emotions, and behaviour are interconnected, each influencing and being influenced by the other. That positive change can be made to the whole system, by changing the individual components. Read more about his cognitive behavioural approach to nutrition coaching.