This Privacy Policy explains how Tom Herbert and USEFULCOACH LTD (collectively ‘we’, ‘us’, or ‘Tom Herbert’) collect, use, and protect your personal data when you use our coaching services at useful.coach.
Data controller
USEFULCOACH LTD is the data controller responsible for your personal data. For any questions about this policy or your data, contact us at contact@useful.coach.
Data we collect
We collect and process the following personal data:
- Identity data: Name, email address
- Transaction data: Payment history, subscription details, invoices
- Communication data: Messages exchanged during coaching, call recordings (with consent)
- Health and performance data: Training logs, nutrition information, performance metrics you provide
- Technical data: IP address, browser type, access times (collected automatically)
How we use your data
We use your personal data to:
- Provide and personalise coaching services
- Process payments and manage subscriptions
- Send service communications (appointment reminders, programme updates)
- Respond to your enquiries
- Improve our services
- Comply with legal obligations
Legal basis for processing
We process your data under the following legal bases (GDPR Article 6):
- Contract: Processing necessary to deliver coaching services you have purchased
- Consent: For marketing communications and health data processing
- Legitimate interests: To improve our services and prevent fraud
Data sharing
We share your data with the following third parties:
- Stripe: Payment processing (Stripe Privacy Policy)
- Resend: Email delivery (Resend Privacy Policy)
- Netlify: Website hosting (Netlify Privacy Policy)
We do not sell your personal data to third parties.
Data retention
We retain your personal data for:
- Active clients: Duration of our coaching relationship plus 6 years (for legal and tax purposes)
- Former clients: 6 years from the end of our relationship
- Marketing contacts: Until you unsubscribe or request deletion
Your rights
Under GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data (subject to legal retention requirements)
- Restriction: Request limitation of processing
- Portability: Receive your data in a portable format
- Objection: Object to processing based on legitimate interests
- Withdraw consent: Withdraw consent at any time for consent-based processing
To exercise any of these rights, contact us at contact@useful.coach.
Data security
We implement appropriate technical and organisational measures to protect your personal data, including encrypted connections (HTTPS), secure payment processing via Stripe, and access controls.
International transfers
Your data may be transferred to and processed in countries outside the UK/EEA by our service providers (Stripe, Resend, Netlify). These transfers are protected by appropriate safeguards including Standard Contractual Clauses.
Cookies
We use essential cookies for authentication and site functionality. We use Fathom Analytics for privacy-focused website analytics, which does not use cookies or track personal data.
Changes to this policy
We may update this policy from time to time. We will notify you of significant changes by email or through our website.
Complaints
If you have concerns about how we handle your data, please contact us first at contact@useful.coach. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
Contact
USEFULCOACH LTD Email: contact@useful.coach
Last updated: December 2025