Tom Herbert is a leading international nutrition strategist, facilitator, and mindsetter. His contextual, behavioural, process-based, and neuroscientific coaching has supported 450+ unique sport and boulder rock climbers across 24 countries, performing from 6A to 9A+. Hobbyists, IFSC competitors, and some of the most accomplished rock climbers in the world. In 2026, he brings his experience and unique coaching model to support other athletes, artists, and dancers!
How I coach
I apply third-wave cognitive behavioural principles to nutrition coaching. Your physiology, thoughts, emotions, and behaviour form one interconnected system, so my coaching is process-based, real-time support rather than a plan in an app. Read more about Cognitive Behavioural Nutrition.
Experience
- 450+ unique sport and boulder rock climbers coached across 24 countries, performing from 6A to 9A+
- 3000+ hours of one-to-one coaching conversations
- Working with hobbyists, IFSC competitors, and some of the most accomplished rock climbers in the world
Media and mentions
Find podcasts and press on the Podcasts page, and reviews from previous clients on the Coaching Reviews page.
Work with me
If you have any questions about coaching, book an Exploratory call.